Rebrand Overview
This assignment was to take a weak craft brewing company and rebrand it using brand marketing strategies. I had to research the brands value proposition, target audience, limitations, etc. in order to come up with a valuable rebrand. Element Brewing Company is all about fusing art and science to brew a unique line of beers.
Old Design
The original branding for Element Brewing Company is not bad but could definitely be improved. The logo did not really scream art, science, and beer to me so that was one of the things I wanted to focus on.
The packaging for Element Brewing Company was also something that needed to be improved. The labels did not look like beer to me at all, more like a wine bottle.
New Design
I wanted the new rebrand to really incorporate the art, science, and beer aspect of Element Beer. With that in mind I created a new logo that I felt had art and science in the forefront with beer mixed in as well.
