Objective
Create a tri-fold brochure on a specific topic, in this case, Run-DMC. This piece includes use of typography techniques and basic digital publishing knowledge.
Run-DMC was started in the 1980’s in Queens, NY by Joseph “Run” Simmons and Darryl “DMC” McDaniels and later joined by their DJ, Jam Master Jay. The group released 7 studio albums, toured with Aerosmith, and paved the way for the DJ/Rapper relationship in Hip Hop. Unfortunately, in 2002 Jam Master Jay was shot and killed which lead to the retirement of Run-DMC.
Iconography
Run-DMC was known for having iconic styles with their bucket hats, DMC’s glasses, and their partnership with Addidas. I wanted to capture their style with my illustrations and overall feel of the brochure.
Color Palette
The Run-DMC logo is another very iconic logo in music. The red and black colors with the bold typeface works very well together. I wanted to keep this color scheme when creating the brochure.
